When you hear the word summer it probably feels a long way off. In a matter of a short few months this will be upon us and now is the key time to prepare for how you as a club will utilise this key time as a way to promote the club.
We have put together a few handy ideas for summer that we know work for clubs up and down the country. Planning is the key!
Take a break:
If your club reduces classes or you find yourself with some downtime then take a break, enjoy the sunshine and grab an ice lolly. Whilst everyone needs a break from time to time, you could also use this time to plan for busier times, do stock takes or organise your next marketing campaign.
Get out in the community:
At this time of year, many schools, churches and communities will hold fairs and fun days and this is a great way to get your business’ name out there and to meet loads of potential new members. If there are no local fun days in your area, you can always create your own! Choose a charity and get some other local businesses involved and you’ll have a great day all round. This will create a great team feel in your current members and promote new members to come along, find out about your club and sign up.
Start a summer promotion:
Many clubs will find a decrease in new members joining during the summer months – try and counteract this with a new summer promotion. With people booking summer holidays and children off school for while, there are plenty of different marketing avenues to take. For more information and advice for marketing for your club, contact our team today on 0330 223 3152.
With no school over summer this is a great time to get a whole load of kids in to spend the day learning about the Martial Art or fitness that you teach. Offering this to everyone will mean a boost in potential members joining up. Remember to make the day as fun and accessible as possible. Whilst there a lot of things to consider with planning an event like this, it’s a great way to boost your income and to get new members joining.
All these aspects run better when you have efficient and secure systems working with you and your business. This could be automated Direct Debit payments while you’re on a break, online sales platforms to push your summer promo or having a business champion on the end of a phone who can help you push your business where you want it to be.
SimplyCOLLECT offers a suite of services to take care of the key background operations of running a club to help you use your time more efficiently and letting you get back to what you do best!
Don’t work harder, work smarter.
For more information on how simplyCOLLECT can help you and your business make operational saving while giving you back the time to grow your business please contact us on:
0330 223 3152